Tags: Industry: Shoes,SportsCompany: ConverseAgency: Checkland Kindleysides,Perfect FoolsCountry: SwedenPrize: Cannes Lion Prize,One ShowYear: 2011Creative Concept: Idea Virus,Mechanical Vibration,MusicType of content: Video case studyLanguage: EnglishLevel: Market level - Changing the place,PlaceTopics: Direct Marketing, Retail Marketing, Street Marketing