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Seth Godin

Seth Godin

Biography

Born in Mount Vernon, New York, Godin received his high school diploma from Williamsville East High School in 1978 before graduating from Tufts University with a degree in computer science and philosophy. Godin attended Camp Arowhon, where he was a valued canoe instructor. He still frequents the camp to tell ghost stories. Godin often refers to his camp days in his writings. Godin earned his MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.

After leaving Spinnaker Software in 1986, Godin used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[2] It was in the same offices that Godin met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne. It was with Yoyodyne that Godin promoted the concept of permission marketing originally developed by Perlstein.

Contact: http://www.sethgodin.com/sg/

Bibliography: http://www.sethgodin.com/sg/books.asp

Ideabase

Tags: Industry: Advertising,Consulting,Education,Entrepreneurship
Country: United States
Creative Concept: Digitalizing,Idea Virus,Purple Cow,Start up,Tribe,Triz
Language: English
Topics: Brand Marketing, Digital Marketing, Direct Marketing, Viral Marketing, Entrepreneurship

Video Youniversity

Seth Godin: How to get your ideas to spread

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

How to find a purple cow? - Seth Godin

David Laroche is intervewing Seth Godin

Seth Godin on Failing Until You Succeed

Author Seth Godin shares his views on taking risks, challenging the status quo and starting a business with Bryan Elliott for 'Behind the Brand.'

Seth In NYC 2014

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Seth Godin--How to Win at Business

http://BehindtheBrand.tv In this episode of Behind the Brand, host Bryan Elliott talks with bestselling author Seth Godin about his new book, "The Icarus Deception."

Seth Godin: Thinking Backwards

Seth Godin at CreativeMornings New York, May 2013. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at http://creativemornings.com/talks

Modern Entrepreneur: An Interview with Seth Godin

"Modern Entrepreneur" is a series of conversations, led by ONTRAPORT CEO Landon Ray, with 21st century marketing influencers and business evangelists. The first installment features bestselling author and marketing thought leader, Seth Godin.
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