Apotek - Blowing in the wind
This ad placed on a subway platform billboard for the pharmacy Apotek Hjärtats premium range of beauty care Apolosophy, went viral and spread organically in over 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME and Huffington Post all wrote about the campaign. Sales exceeded targets during the campa ...
Rice Code
This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
Gold Mobile cannes Lions 2014 / PAY PER LAUGH
The Teatreneu club in Barcelona has introduced the system. It’s a response, reportedly, to a spike in Spanish government taxes on theatre tickets, which has scared audiences off live performance. This pay-per-laugh wheeze draws on facial recognition technology. A tablet is fitted to the back of each seat, which reads audience members’ facial expressi ...
The Bible of Barbecue i.e. Influencer Marketing by Tramontina
Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We de ...
Tipp-ex Case Study - "A hunter shoots a bear"
For the first time ever, we engaged viewers and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.
Steven Paul Jobs was an American entrepreneur, marketer and inventor, who was the cofounder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to m ...
Born in Mount Vernon, New York, Godin received his high school diploma from Williamsville East High School in 1978 before graduating from Tufts University with a degree in computer science and philosophy. Godin attended Camp Arowhon, where he was a valued canoe instructor. He still frequents the camp to tell ghost stories. Godin often refers to his camp days in his writings. Godin earned his MBA i ...
Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters t ...
At Glad, we made our toughest trash bag yet: the New Glad ForceFlex Plus Advanced Protection kitchen bag. So, we put it to the toughest test. (https://fcbchi.com)
To help fans get over the fact the cast of GIRLS were leaving them, we created GIRLS Break Up Ice Cream. Three special ice cream flavors were created, and given suitably scathing heart-broken names. They were then delivered to fans’ homes via our custom sad ice cream truck as they binge watched the final episodes of their favorite show. Then on the back of the packaging, we also included something ...
Monster hadn't kept up with the times, therefore, they had been forgotten and surpassed by the competition. They wanted to remind people that they put humanity at the center of searching for a new job, which can be a challenging and lonely process. So, we helped them re-launch in a big, purple fuzzy way. (https://forsman.co)
The Archaeologist' is a Premium Dry Gin. It’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin ...
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman's historic royal decree granted women the right to drive. Nissan strives to make the innovation and excitement of driving accessible to all, so the news presented an opportunity to genuinely bring this promise to life, at a time when all other carmaker ...
Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossi ...
The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)
At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)
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Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music. (http://tbwa.com)
This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates ...
Snaptivity can turn any stadium event into a live photo feed. Robotic cameras and IoT sensing networks map every inch of the stadium, while crowd tracking and AI predict when and where the next big reaction will hit—triggering the cameras to catch intense moments of passion, despair, hope, and victory. To avoid distracting from the action, Snaptivity delivers photos to fans via an app during downt ...
