Gold Mobile cannes Lions 2014 / PAY PER LAUGH
The Teatreneu club in Barcelona has introduced the system. It’s a response, reportedly, to a spike in Spanish government taxes on theatre tickets, which has scared audiences off live performance. This pay-per-laugh wheeze draws on facial recognition technology. A tablet is fitted to the back of each seat, which reads audience members’ facial expressi ...
Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put th ...
En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
NatGeo’s new series “One Strange Rock” is all about giving viewers a different perspective of our planet. To promote it, we created a piece of technology designed to do exactly that. The Astronaut Reality Helmet gives viewers an astronaut’s perspective of earth and provides a space experience no VR headset can deliver. (https://www.mccannny.com)
The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time,YOURNALIST sends it to Watson,an IBM software t ...
Ubrew is a small brewing company based in London. They asked us to launch a new low alcohol beer brand with a small media investment but with a strong digital based idea with a high communication value. A smart, disruptive idea able to stand out from the crowd of the multi millionaire beers campaign. Something that people want to talk about. (http://www.mccannhealth.com)
In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. (.( https://w ...
The Future of Makeup
Revolutionize the way you play with makeup with L’Oréal Paris Makeup Genius—the app that lets you virtually try on products, explore expertly-curated looks, share with your friends and experiment with beauty like never before. Because you’re worth it. (https://www.youtube.com)
Reference: http://www.lorealparisusa.com
Thailand A 5CM
In 2011 after Thailand was flooded and it was all over the media. As thailand is most known as a tourist country Thailand Tourism Authority of Thailand wanted to overcome the negative news and bring the tourist back to Thailand to those areas which were not affected. They started a campaign which was to take picture from 5cm above the steet level and share them online.
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The Real 3D Experience
In 2013 LG launched a campaign for LG optimus 3D. Mccann helped them to delelvoped a car in which by just watching the video made by Optimus 3D consumer will have a thrilling experience. Which eventually went viral and the sales for Optimus 3D in comparision of earlier years went 1000% up.
Incredible sharpness
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.
Samusocial - Replace Your Voicemail
Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
Phubbing: A Word is Born
The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of ...
The First Post in Braille - UNCP
The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
SHARE MY DABBA
Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
Momondo Friend Compass / Casestudy
We've teamed up with the travel search site Momondo to create the world's first Friend Compass. Friend Compass uses your phone's GPS and Facebook's API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible airfares to their destination. On top of winning at Cannes, it recently ...
Fable III Kingmaker Trailer [HD]
Fable III Kingmaker was released for smart-phone users in the United Kingdom and Ireland, France, Germany, Italy, Netherlands, Spain, and Sweden. The game consists of players marking real-world locations for the two factions in the game (the Royals or the Rebels). Every time a player marks a location, they would receive gold that could later be tr ...
DUMB WAYS TO DIE - case study
Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/) ...
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...
