AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. The AAMI SmartPlates mobile app tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and ...
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
Recent research undertaken by CommBank found the majority of Australian adults (66 per cent) admit to feeling uncertain about what the future holds, with these feelings particularly pronounced when it comes to matters of a financial nature. As Australia's largest bank, CBA recognise it has a responsibility to partner with Australians to find new ways to move forward. (https://mcsaatchi.com.au ...
Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six second version of its Stocktake Sale. Running exclusively on YouTube, the '6 Second Sale' campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au - the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss t ...
For World Elephant Day, whiteGREY Australia partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. ‘Hello in Elephant’ - a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared ...
We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)
The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to ...
The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting. The brand campaign is supported by TV followed up by strongly integrated, produ ...
Vodka Cruiser, an iconic Australian brand, was leading the RTD market, despite it being a shrinking category. But it needed to convince the target audience of millennials to stop seeing Vodka Cruiser as a brand from their past, and start seeing it as a modern symbol of youthful confidence and dynamism. “VCTV” was the category’s first Facebook Live show in Australia. The collaboration between ...
This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)
Snickers took their quest to cure our 'hangriness' one step further with their 'Hungerithm' campaign. The campaign tapped into Australia's mood by monitoring what we're saying on the internet - and the angrier we all became, the lower the price of a Snickers bar at 7-Eleven stores. The campaign achieved a 15 per cent increase in year on year sales at 7-Eleven stores and also had over 30 million me ...
Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ...
Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, Qantas’ new Out Of Office Travelogue endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Instagram feed. (http://themonkeys.com)
Four Seasons produces high-quality condoms for all shapes and sizes. Most of the communication in their category is aimed at encouraging singles and teens to wear condoms, yet studies show that 30% of parents wear them too – when they manage to find time for sex! We saw this as an opportunity to grow Four Season’s business.
Meet the Extendables: an online cartoon we created and produced to ...
Until confronted with an emergency, people don't understand that knowing first aid can be the difference between life and death. If you're not equipped to deal with an emergency, you're helpless. This blunt ad uses an invisible barrier to dramatise that feeling. A mother sees her son in trouble after he hits his head jumping into their swimming pool. She frantically leaps into the pool only to lan ...
This audience is young, fickle and living their lives online. So, we created the Xpandinator – a device that was designed to socially engage fans in a way our competitors simply couldn’t. It was big, audacious and a bit ridiculous - and it soon became the most shared drink in Australia – in the physical world and the digital one. (https://www.leoburnett.com)
