Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six second version of its Stocktake Sale. Running exclusively on YouTube, the '6 Second Sale' campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au - the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss t ...
Melbourne Remote Control Tourist
Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
NAB_ Break up National Austrialian Bank
Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
