The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world. Without any ideological or geographical bias. It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time,YOURNALIST sends it to Watson,an IBM software t ...
IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book. (http://www.bartleboglehegarty.com)
King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones. Through a world-first experiential and social media event, Game of Thrones fans were challenged to use their collective voices through the power of social media t ...
Mitch Joel (born in May, 1971) is a journalist and publicist. He is president of Twist Image, a digital marketing agency and president and a founding partner of Distort Entertainment.
CNN Go beyond borders
With the Ambient staging "Go Beyond Borders" CNN International brings its new slogan eye-catching awareness. 40 km of "Go Beyond Borders" - tape to make the occasion of the 20th anniversary of the Berlin Wall through Berlin the former border again visible and tangible. (www.heimat-berlin.com)
Nissan Self Healing Paint
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, u ...
INTERMARCHE - The freshest fresh orange juice brand
Intermarché launched the campaign “The freshest orange juice brand” to prove that a chain of supermarkets could provide the freshest and the best orange juice ever. ( http://www.marcelww.com)
The Greatest Interception Ever | Who Would You Give A Volvo To?
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. ...
NAB_ Break up National Austrialian Bank
Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
Maaza vs Frooti Vs Slice 2015 Commercial faceoff
Three of the popular mango drinks brand, ‘Frooti’ from the flagship mango drink brand of Parle Agro, ‘Maaza’ from Coca Cola and PepsiCo’s ‘Tropicana Slice’ have engaged in a creative tussle to lure the mango lovers to their brand this summer. (http://www.exchange4media.com/)
