Yaro Starak (born July 19, 1979) is an Australian internet marketer, blogger and owner of the website Entrepreneurs-Journey.com, a blog about entrepreneurship, internet marketing, selling information online and personal development. Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Master ...
'How to Drink Properly’ aimed to make the ongoing trend of drinking to get drunk less socially acceptable among young drinkers, and to encourage those already drinking in safe and moderate ways to continue to do so. The campaign targets 18 to 24 year olds, challenging them to ‘stay classy’ by moderating the intensity and frequency of their drinking. The campaign provides advice and tips that ...
With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.
We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestr ...
Opsm tooks the eye test to children by creating Penny the Pirate, available for free as a book and interactive app, it’s the first medical tool to test children’s eye health as you a read a story to them. There wasn’t a standard eye screening tool for children, so we had to start from scratch.Penny is on track to give 300,000 children an eye test, which has already seen a huge increase in kids eye ...
‘Through The Dark’ was written by Hilltop Hoods' Pressure (aka Dan Smith) for his young son Liam who was diagnosed with leukaemia. A collaboration with Google Play Music, the interactive film, inspired by Dan’s story, shares a father and son’s journey through two 3D animated worlds—the dark representing fear and the light representing hope. (https://www.youtube.com)
77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight. ...
Freshness stamp
Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)
Adoption Drive
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible.(www.whybintbwasydney.com.au)
2014 OPSM Penny The Pirate: Case Study
OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny the Pirate combines clinical eye tests with the engaging story of a young girl on a quest to become captain of a pirate ship. Children interact with Pen ...
Melanoma Likes Me
We created an online persona for Melanoma who ‘liked’, ‘followed’, and commented on young Australians’ social media activities. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could chec ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
Small World Machines
The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)
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Introducing Clever Buoy™ - An Idea by Optus
Most people think the number one player covers a much higher proportion of the country’s population, when the difference is actually less than one per cent. Our task was change the conversation from the size of the Optus Network, to what it can do to improve people’s lives. Australia has four times more fatal shark attacks than any other country ...
Run That Town
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
Reference: http://runthattown.abs.gov.au/
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Messages From The Front Line
How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)
Reference: http://www.australia.gov.au/
Melbourne Remote Control Tourist
Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
Phubbing: A Word is Born
The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of ...
NAB_ Break up National Austrialian Bank
Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
