Tags: Industry: No ProfitCompany: Australian Defence ForceAgency: GPYR SydneyCountry: AustraliaPrize: Cannes Lion PrizeYear: 2015Language: EnglishTopics: Social Marketing
How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)