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Max's favourites

The small space ad that went viral and the catalogue that paid rent to stay at your place. (www.303lowe.com.au)

Tags: Industry: Furniture,Retail

Company: Ikea

Agency: 303Lowe Sydney,Lowe

Country: Australia

Prize: Caples Awards

Year: 2011

Creative Concept: disruptive innovator,Idea Virus

Type of content: Video case study

Language: English

Topics: Viral Marketing

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