Tags: Industry: CityCompany: Australian bureau of statisticsAgency: Leo BurnettCountry: AustraliaPrize: Asia Pacific Advertising,One ShowYear: 2013Language: EnglishTopics: Digital Marketing
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
Reference: http://runthattown.abs.gov.au/