Tags: Industry: BeverageCompany: Coca ColaAgency: Leo BurnettCountry: AustraliaPrize: Cannes Lion PrizeYear: 2013Type of content: Video case studyLanguage: EnglishTopics: Emotional Marketing, Social Marketing
The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)