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Tag:
Agency:Host
#RedefineWomen
We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)
Tags:
Industry:
No Profit
Company:
#RedefineWomen
Agency:
Host
Country:
Australia
Prize:
Australian Effie
Year:
2017
Creative Concept:
Feminism
Type of content:
Video case study
Language:
English
Level:
Positioning
Topics:
Emotional Marketing