Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant. (https://download.havas.com)
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We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)
We wanted to remind people that women are also athletes, but most of all make a statement in a country where the perception is that sports are more for men. We saw an opportunity in the city's sports signs used in parks, where all figures shown are male. We came up with a direct marketing idea to change the male figure into a female one. We gave out magnetic pony tails, motivating women that on Wo ...
In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. (.( https://w ...
