Asics' concept is straightforward: rip out the ad, step on to three page barefoot and your body heat reveals the shape of your footprint which you then compare against a tread key. This information enables the consumer to make an informed choice about the type of shoe required. (https://www.sportstechnologyawards.com)
We wanted to remind people that women are also athletes, but most of all make a statement in a country where the perception is that sports are more for men. We saw an opportunity in the city's sports signs used in parks, where all figures shown are male. We came up with a direct marketing idea to change the male figure into a female one. We gave out magnetic pony tails, motivating women that on Wo ...
In the new campaign Nike implies people are wasting their time watching TV shows, obsessing with celebrity culture, taking selfies on mobile phones, bantering on social media and in other ways. References are made in certain points to references to The Real Housewives, Game of Thrones and The Walking Dead. Instead of watching screens they should going out to run or train.
In "Zombies,” Nike asks ...
Channel 4 launches a major new advertising campaign. The centrepiece of the campaign is a three-minute advert of a cast of more than 140 disabled people. The advert is being premiered at a star-studded event at Channel 4’s Horseferry Road headquarters before being launched across social media.
(http://www.channel4.com)
The North Face has a practical function and simple design that are essential for everyday life. With the launch of 'McMurdo' is now possible to live a variety of indirect experiences without going outside.
McMurde provided in a pop-upstore the opportunity for customers to experience Antarctica in a 3D virtual reality wearing a down jacket. Customers have taken their dog sleds in virtual reality ...
Introducing a new film by adidas Originals: ‘Original is Never Finished’ We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them ...
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequ ...
Babolat
Our work was to define a complete user experience, taking the racket from reading the data. Players and tennis players have clear data on their game and can share the fun way with a community. (http://ogilvyone-paris.com)
Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
Ripple
Rory McIlroy grew up dreaming of playing at the top of the game. As a boy in Northern Ireland he emulated parts of Tiger's game and constantly pushed himself so that one day he could play on the same level. Now he has the chance to emulate Tiger again, by winning a career grand slam. (http://www.wk.com)
Mobilizing The 12th Man
For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, ...
NYC, Outdo you in 2015 with Nike+
In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personaliz ...
Hammerhead: Smart. Simple. Bike Navigation - DragonInnovation.com
Introducing an intelligent navigation device that guides cyclists along the safest and best bicycle routes. Social sharing features create a way to discover great, safe, bike routes anywhere in the world. This is for bikers who believe in adventure. For those who believe there is more than the routine ride. ( http://rgaacce ...
The Pursuit by Equinox
After acquiring SoulCycle in 2011, Equinox doubles down on high-end spinning classes. In December 2014, the fitness chain launched Equinox launched The Pursuit, a high-intensity, data-driven, gamified spin class developed with R/GA and chock-full of dynamic data visualizations. (http://www.rga.com/)
Reference: http://www.equinox.com/
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
CITIZEN CHASING HORIZONS
Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’
The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
