Tags: Industry: Shoes,SportsCompany: NikeAgency: Wieden KennedyCountry: United StatesPrize: Cannes Lion PrizeYear: 2015Creative Concept: Emotion,Emulation,PassionLanguage: EnglishTopics: Emotional Marketing
Rory McIlroy grew up dreaming of playing at the top of the game. As a boy in Northern Ireland he emulated parts of Tiger's game and constantly pushed himself so that one day he could play on the same level. Now he has the chance to emulate Tiger again, by winning a career grand slam. (http://www.wk.com)