In the new campaign Nike implies people are wasting their time watching TV shows, obsessing with celebrity culture, taking selfies on mobile phones, bantering on social media and in other ways. References are made in certain points to references to The Real Housewives, Game of Thrones and The Walking Dead. Instead of watching screens they should going out to run or train.
In "Zombies,” Nike asks ...
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
Response campaign
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)
Ripple
Rory McIlroy grew up dreaming of playing at the top of the game. As a boy in Northern Ireland he emulated parts of Tiger's game and constantly pushed himself so that one day he could play on the same level. Now he has the chance to emulate Tiger again, by winning a career grand slam. (http://www.wk.com)
Old Spice | Dadsong | #SmellcometoManhood
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
CITIZEN CHASING HORIZONS
Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
NIKE GRID ANALYSIS: 15 DAYS. 48 POSTCODES. 12 500 MILES. LONDON IS YOUR GAMEBOARD
In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run. Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choos ...
