People often say they've "rescued" a pet, but in many cases, the pet ends up rescuing its new owner just as much. The PEDIGREE® brand is bringing that notion to life with a new video created by BBDO New York called "Pick Me," just in time for National Adopt a Shelter Pet Day (April 30) and May's National Pet Month. (https://bbdo.com)
Ce spot TV d’Intermarché, c’est l’histoire d’une romance, entre un jeune homme aux mauvaises habitudes alimentaires qui tombe sous le charme d’une jolie et jeune caissière du magasin. Pendant 3 minutes, on le découvre changer son alimentation pour mieux l’impressionner. (https://lareclame.fr)
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
The North Face has a practical function and simple design that are essential for everyday life. With the launch of 'McMurdo' is now possible to live a variety of indirect experiences without going outside.
McMurde provided in a pop-upstore the opportunity for customers to experience Antarctica in a 3D virtual reality wearing a down jacket. Customers have taken their dog sleds in virtual reality ...
We made it our mission to better understand the human senses. What is been realized was that the sense of smell is most closely linked to memory and emotions. The strategy was to demonstrate the feelings and emotions of smell in a VISUAL way that would come through a screen.
Strangers wore blindfolds and we had them describe their emotions as they smelled each other. It was remarkable how accura ...
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
The Royal Navy is central to protecting our nation’s interests, using its global presence to neutralise threats, with or without a shot being fired. People like you, all over the world, are prepared to act at a moment’s notice, all in the name of serving their country. (https://www.royalnavy.mod.uk)
The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
Our campaign spoke directly to lovers, and addressed one of the biggest problems in modern relationships; technology. We wanted to create a movement that called on couples to realise just how much their obsessions with gadgets and gizmos are leaving them totally disconnected from each other. After all, how can couples be having great sex when Flappy Bird, Facebook friends and the whole of Twitter ...
BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous ‘bug-like’ dots on their camera screen, persuading them to think twice. Aamir Allibhoy, General Manager of BBDO Pakistan said of the win: “Having consistently seen the wonderfu ...
British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales.
Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)
Studies show that emotions influence our financial decisions more than we realise. So, if we can help New Zealanders to face up to how they feel about money, then we set them on track to being better with it.EmotionScan is an online experience that helps you uncover how you really feel about money.Using state-of-the-art emotion recognition technology, EmotionScan analyses your facial expressions a ...
Worldwide, 60 million people have been forced to flee their homes by war, conflict and persecution. It's the largest refugee crisis since World War II. Among them is a generation of children who have lost everything they know: their homes, their education – sometimes even their families. It’s a situation that has forced families into terrifying sit ...
The Land Rover Experience centre in Solihull recently welcomed a very special guest. Geoff, a lifelong Land Rover fan, celebrated his 80th birthday with a special surprise organized by Land Rover and his daughter. Getting behind the wheel of our latest vehicles, Geoff got some tips on off-roading from Phil Jones, our Land Rover Experience instructor. The surprises didn’t stop there as Mike Bishop, ...
First World Problems Anthem
DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
The Perfect Daughter
Promart is the new chain of stores specializing in home improvement Interbank group. Its stores are located in the countryside - Chorrillos , PRO -Ate Santa Clara , Trujillo , Juliaca , Chiclayo , Piura , Huanuco , and soon in Cajamarca , Sullana , Cusco, Huancayo and Pucallpa. (https://www.youtube.com)
Coca -Cola Life
Coke Argentina tells a true-to-life story of the highs and lows of early parenthood. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage. Not a new concept for advertising, but it's done in a beautiful way. No grating screaming kid noises or parents dismis ...
Halo3 Believe
Halo players were more than just gamers. They were warriors who had spent years in the combat zones of Halo 1 and Halo 2. Halo 3 was to be their finest hour yet an epic defense of their home planet in the face of impossible odds. We wanted this campaign to be a monument to their greatest battle. This wasn't just the most successful game launch in history. I ...
Print for Help
Families of the missing often create posters to help in finding their loved ones. “Print For Help” was created to bring this search to a global level. HP printers that are connected to a network spread “missing” posters through the ePrint feature. So anyone can print from anywhere, just by sending an email. The more connected printers, the more we’re able to spread the posters a ...
