Tags: Industry: No ProfitCompany: PedigreeAgency: BBDOCountry: United StatesPrize: CannesYear: 2017Creative Concept: EmotionType of content: CommercialLanguage: EnglishLevel: Market level - Changing the placeTopics: Advertising
People often say they've "rescued" a pet, but in many cases, the pet ends up rescuing its new owner just as much. The PEDIGREE® brand is bringing that notion to life with a new video created by BBDO New York called "Pick Me," just in time for National Adopt a Shelter Pet Day (April 30) and May's National Pet Month. (https://bbdo.com)