Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters t ...
Thousands of people visit shopping malls every day. But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference? ...
People often say they've "rescued" a pet, but in many cases, the pet ends up rescuing its new owner just as much. The PEDIGREE® brand is bringing that notion to life with a new video created by BBDO New York called "Pick Me," just in time for National Adopt a Shelter Pet Day (April 30) and May's National Pet Month. (https://bbdo.com)
The commercial begins on a hallway at night. We see lightning flash and hear thunder in the distance. The camera moves down on a little girl during storm, who was never allowed to sleep in Mum’s bed. The camera pulls wide and we see a big dog snuggled up to mum in bed. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young woman ...
