BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous ‘bug-like’ dots on their camera screen, persuading them to think twice. Aamir Allibhoy, General Manager of BBDO Pakistan said of the win: “Having consistently seen the wonderful and recognised work produced by our neighbour across the border, securing the first ever Cannes Lion was a monumental achievement for Pakistan & BBDO. This milestone has given us and the entire advertising fraternity a true sense of pride and new sense of creative re-ignition for future success at award shows. I personally am glad that my team and I, in such a short time, have lived up to the creative potential and prowess that the BBDO name so proudly stands for worldwide.”( https://lbbonline.com)