Dove Real Beauty Sketches
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. (www.ogilvy.com)
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The Bible of Barbecue i.e. Influencer Marketing by Tramontina
Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We de ...
No ano em que comemora seu centenário no País, a IBM Brasil realizou na Pinacoteca de São Paulo o projeto ‘A Voz da Arte’, que usa a computação cognitiva para tornar o passeio ao museu ainda mais interativo e personalizado. A companhia criou um assistente cognitivo que responde perguntas dos visitantes sobre sete obras de arte do acervo da Pina. A visita guiada com a tecnologia IBM Watson foi aber ...
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)
The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates ...
Thousands of people visit shopping malls every day. But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference? ...
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version. (https://www.dandad.org)
Walmart’s offers showed up on the field on Fluminense de Feira jerseys during the finals of the Championship. Walmart sent the offers available each week in their stores and was been printed these offers on players’ jerseys. The next week, after the offer was changed, he played wearing another number of a different product offer. This was done with each player, who played in each game wearing a di ...
Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, ...
Asics' concept is straightforward: rip out the ad, step on to three page barefoot and your body heat reveals the shape of your footprint which you then compare against a tread key. This information enables the consumer to make an informed choice about the type of shoe required. (https://www.sportstechnologyawards.com)
GIRAFFAS The Goal Screen
Fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field. Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun. (https://w ...
Print for Help
Families of the missing often create posters to help in finding their loved ones. “Print For Help” was created to bring this search to a global level. HP printers that are connected to a network spread “missing” posters through the ePrint feature. So anyone can print from anywhere, just by sending an email. The more connected printers, the more we’re able to spread the posters a ...
Mater Natura The Cage Elevator
The creative response was to have people had the same feeling of a caged animal. An elevator was totally adesivado inside with images of people looking into a cage. Caught by cameras, passengers found themselves in an uncomfortable situation and that led them to reflect on the trapping of wild animals. (www.opusmultipla.com.br)
Leica - Soundlab
To celebrate the centennial and also promote the opening of Leica Gallery São Paulo - alongside the Cannes Grand Prix winning '100' film - we created Soundlab, a project to recreate the sounds of some of the most important pictures ever taken with a Leica. (http://saatchi.com)
Hero Hug Fiat
Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)
NIVEA DOLL
Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen? With the NIVEA Doll – a doll that is sensitive to the rays of the sun. (http://www.fcb.com)
