Tags: Industry: GovernmentCompany: Reclame AquiAgency: GreyCountry: BrazilPrize: Cannes Lion PrizeYear: 2017Creative Concept: Change ColorType of content: ResearchLanguage: EnglishLevel: Marketing mix Level - Social MediaTopics: Digital Marketing
Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, whenever the name of an elected politician with issues with the law appears, Colour of Corruption highlights it in purple. Then, just hover the mouse over the name to check his judicial record. (http://www.colourofcorruption.com)