Tags: Industry: OtherCompany: Mater NaturaAgency: OpusMúltiplaCountry: BrazilYear: 2013Type of content: Video case studyLanguage: EnglishTopics: Emotional Marketing
The creative response was to have people had the same feeling of a caged animal. An elevator was totally adesivado inside with images of people looking into a cage. Caught by cameras, passengers found themselves in an uncomfortable situation and that led them to reflect on the trapping of wild animals. (www.opusmultipla.com.br)