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Company hires the player as a poster boy, but uses other characters associated with the player so that he can train. (https://www.almapbbdo.com)

Tags: Industry: Sports

Company: CBF

Agency: ALMAP BBDO Brazil

Country: Brazil

Prize: Cannes Lion Prize

Year: 2018

Creative Concept: Alternative

Type of content: Commercial

Language: English,Portuguese

Level: Market level - Changing the activity

Topics: Brand Marketing

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