Tags: Industry: No ProfitCompany: Hewlett-Packard Company,HPAgency: FCBCountry: BrazilPrize: Cannes Lion PrizeYear: 2015Creative Concept: Emotion,TechnologyType of content: Video case studyLanguage: EnglishTopics: Brand Marketing
Families of the missing often create posters to help in finding their loved ones. “Print For Help” was created to bring this search to a global level. HP printers that are connected to a network spread “missing” posters through the ePrint feature. So anyone can print from anywhere, just by sending an email. The more connected printers, the more we’re able to spread the posters and the better the chances that people will be found. (http://www.fcb.com)