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The Route

The Route

When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)

 

Tags: Industry: No Profit
Company: Jc Decaux
Agency: YR,YR
Country: Brazil
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Inside a car
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing