Our campaign spoke directly to lovers, and addressed one of the biggest problems in modern relationships; technology. We wanted to create a movement that called on couples to realise just how much their obsessions with gadgets and gizmos are leaving them totally disconnected from each other. After all, how can couples be having great sex when Flappy Bird, Facebook friends and the whole of Twitter ...
Persil Small & Mighty and Microsoft Multiscreen campaign case study
Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)