Push to add drama
Launch of the new American TV channel TNT in Flanders, Belgium. TNT is a high quality entertainment channel that delivers fresh series, acclaimed films and insightful real life stories. Their tagline: We know drama. TNT's brand promise is 'TV worth talking about'. Our assignment was to make a launch campaign worth talking about. (http://www.duvalguillaume.com/)
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
A DRAMATIC SURPRISE ON A QUIET SQUARE
TNT’s tagline is “We know drama”. Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
Going to like by likes
AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1. ...
Carlsberg stunts with bikers in cinema
To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. (http://www. ...
AXA brings print ads to life
Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. (http://www.duvalguillaume.com/)
