The Pursuit by Equinox
After acquiring SoulCycle in 2011, Equinox doubles down on high-end spinning classes. In December 2014, the fitness chain launched Equinox launched The Pursuit, a high-intensity, data-driven, gamified spin class developed with R/GA and chock-full of dynamic data visualizations. (http://www.rga.com/)
Reference: http://www.equinox.com/
