Immortal Fans
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan - the immortal fan. By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.The idea ...
Hot Wheels Double Loop Dare
The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)
The North Face 'Red Flags'
SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
The EVOC Indestructible Billboard
Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.
The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.
Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
Nomad Invisible Ramps
LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the ...
NIKE: MAKE EVERY YARD COUNT
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. ...
adidas All Blacks All Undefeated
We knew social would get stormed with conversation if they proved victorious, so we decided to plan for this seminal moment by tapping into the euphoria in real time. That's why we decided to do something the audience couldn't ignore: we changed the www.allblacks.com URL to wwwwwwwwwwwwww.allblacks.com - with each 'W' signifying an All Blacks win. (http:// ...
adidas - Nitrocharge Your Game [case]
The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that's exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments in the game, each tying back to the 5 boot features, players complete ...
Perfect Place - ASICS
ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song ...
[Cannes Lions 2014] d rose jump store
The NBA all-star Derrick Rose was in London for just one day, and they had 2 hours of his time to turn him into an urban icon for Adidas. Our target audience was highly focused – kids on council estates whose lives and environment mirrored the violent Chicago neighbourhood Derrick Rose grew up in. A handful of these kids would be existing adidas basketball c ...
adidas case film
Adidas is positioning the campaign as the biggest global push in the company's history. Using the strapline "All in or Nothing" the campaign features some of the world's best footballers. (http://www.theguardian.com/)
Gatorade Replay Athletes are Velocity Trained
Velocity Sports Performance is proud to be the Official Performance Training Partner for the athletes of REPLAY, Fueled by Gatorade. In 2009, Gatorade arranged a rematch between archrivals Easton Area High School and Phillipsburg High School 15 years after a game that ended in a 7-7 tie. Working in partnership with professionals from the Gatorade Spo ...
ASICS - ING New York City Marathon 'Support Your Marathoner' Program
As a long-time sponsor of the New York City Marathon, ASICS needed a spectacular stunt to engage fans and drive awareness during marathon week. Our solution: a one-of-a-kind custom-built treadmill that only runs at one speed, the speed of Ryan Hall, America’s fastest Marathoner. Mounted to the back of a truck that toured around ...
I AM PLAYR Beta: Preview
I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football ...
NIKE GRID ANALYSIS: 15 DAYS. 48 POSTCODES. 12 500 MILES. LONDON IS YOUR GAMEBOARD
In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run. Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choos ...
Reebok The Promise Keeper - Alexander Ovechkin
‘The Promise Keeper’ is the first online running application (website, iPhone/iPad-app and Android app) that will actually get you out and run. Every run you promise to make in your online calendar is automatically posted on the social network of your choice and spread to all of your friends. They will also be notified about whether you ran or not.& ...
Nike - República Popular do Corinthians
O trabalho “Nação Corinthiana”, com seus 30 milhões de torcedores, foi transformar o Corinthians numa nação de verdade, com certidão de nascimento, RG, passaporte, carta magna, carta de anistia, bandeira e até moeda própria. A faixa presidencial da República Popular do Corinthians empossou Lula, em 1º de setembro de 2010, data do centenário do clube, como ...
Run With Ryan
Along a life-sized, 60 foot video wall, top US Marathoner Ryan Hall demonstrates his marathon “race pace.” Fans can measure Hall’s stride. And if they’re tempted to race him, it’s an amazing lesson — what feels like a sprint is actually Hall’s speed for 26.2 miles. (https://vitropress.wordpress.com/)
PUMA DANCE DICTIONARY - FULL LENGTH TRAILER
The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducin ...
adidas Window Shopping - Cannes Lions 2013
Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Lab ...
