Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

The EVOC Indestructible Billboard

The EVOC Indestructible Billboard

The EVOC Indestructible Billboard

Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.

The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.

Link to full case: https://publicisworldwide.wordpress.com/2012/05/11/publicis-munichs-hard-hitting-billboard-for-e/

Tags: Industry: Sports
Company: EVOC
Agency: Publicis,Publicis Munich
Country: Germany
Year: 2012
Type of content: Video case study
Language: English
Level: Market level - Changing the need,Market level - Changing the target
Topics: Brand Marketing, Social Media Marketing, Viral Marketing