The EVOC Indestructible Billboard
Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.
The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.
Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
