Tags: Industry: SportsAgency: LOLA MadridCountry: SpainYear: 2014Creative Concept: Game,InvisibleType of content: Video case studyLanguage: EnglishLevel: Market level - Changing the place,Marketing mix level - AdvertisingTopics: Brand Marketing
LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the results for yourself.
Case http://hello-lola.com/news/the-invisible-ramps-help-nomad-take-back-the-city/