adidas Case Study: The Full Value of Mobile
Adidas worked to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. (https://www.youtube.com/)
Adidas Rock The Pitch Case Study
As the official sponsor, supplier and licensee of Major League Soccer, adidas launched its U.S. soccer marketing initiative, MLS Represent with a cutting-edge music artist or band from rock, pop, hip-hop, Latin and punk genres to write and record an original song that represents each MLS team and its home city. Team anthems and chants have a longstanding his ...
VML Rip Curl SearchGPS
Rip Curl Search revolutionises the way surfers interact with the ocean. Bringing together innovative motion tracking, real-time environmental data and intuitive information design in a fully mobile platform, SEARCH finally allows surfers to catpure, learn from and share the moments they spend their lives searching for. (http://australia.vml.com/)
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
