Tags: Industry: SportsCompany: Channel4Country: United KingdomPrize: Cannes Lion PrizeYear: 2017Creative Concept: competitionType of content: Video case studyLanguage: EnglishLevel: Market level - Changing the activityTopics: Advertising
Channel 4 launches a major new advertising campaign. The centrepiece of the campaign is a three-minute advert of a cast of more than 140 disabled people. The advert is being premiered at a star-studded event at Channel 4’s Horseferry Road headquarters before being launched across social media.