Tags: Industry: EducationAgency: McCannCountry: United StatesPrize: Cannes Lion PrizeYear: 2017Creative Concept: Emphasize,FeminismLanguage: EnglishLevel: PlaceTopics: Emotional Marketing
In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. (.( https://www.mccann.com)