The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to ...
The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting. The brand campaign is supported by TV followed up by strongly integrated, produ ...
Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ...
