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Thailand A 5CM

Thailand A 5CM

 

Thailand A 5CM

In 2011 after Thailand was flooded and it was all over the media. As thailand is most known as a tourist country Thailand Tourism Authority of Thailand wanted to overcome the negative news and bring the tourist back to Thailand to those areas which were not affected. They started a campaign which was to take picture from 5cm above the steet level and share them online.

 

 

 

Tags: Industry: Government,Tourism
Company: Tourism Authority Of Thailand
Agency: McCann
Country: Thailand
Prize: Ad Stars Awards
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Social Marketing