77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight. ...
Phubbing: A Word is Born
The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of ...
