Tags: Industry: Consumer GoodsCompany: WMFAgency: McCannCountry: GermanyYear: 2013Creative Concept: Alternative,Equipotentiality,KnifeType of content: Video case studyLanguage: EnglishTopics: Brand Marketing, Promotion
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.