Airbnb #SochiProblems
When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems, Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made ...
MegaFaces - Sochi 2014 MegaFon Pavilion AXIS/Asif Khan/iart
MegaFaces Pavilion in the Olympic Park in Sochi was an interactive high-tech structure with gigantic 3D portraits of dozens thousands of Russian fans shown on one of its walls by means of a special technical solution. Each visitor of the pavilion could take part in 3D scanning and find their place in history. 3D po ...
Klaus-Heidi Casefilm
Lufthansa are testing Swedes love for Berlin. All you have to do to win a new life is to change your name. To Klaus-Heidi. (http://ddb.se)
NESCAFÉ Alarm Clock
It’s the wake-up call you’ve been waiting for – a limited edition Nescafé jar with an alarm clock cap which eases you into the day with the delicious smell of coffee. (http://www.nestle.com/)
Égi galéria - TELEKOM GALLERY IN THE SKY EVENT
Telekom and the company’s agency partners developed a special printer enabling anyone to "post” photos and messages, their most memorable moments on the night sky, using the Sky Gallery Facebook application. (http://www.telekom.hu)
Akanksha's Message Barter
In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to ...
Beck's Playable Poster - On the Streets
To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)
Unilever OMO THE FLYING EYE TEST
OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
Honda Honda H2O
The FCX Clarity, that emits nothing but water from its exhaust, is a powerful example of Honda’s commitment to the environment. Virtually unknown in Australia, our job was to educate Australian drivers about the FCX and start a conversation about hydrogen fuel, inspiring them to find out more. So we created a brand of water called H2O, putting the FCX’s game-changing (and world ...
The Bobsled Song
Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)
...
Century21 Breaking Bad
There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as 22,373 tweets per minute. The show creators delivered an epic finish, killing it in every way imaginable with this episode. (http://www.mullenloweus.com/)
Perfect Place - ASICS
ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song ...
Bic: Universal Typeface
The "Universal Typeface" project was initiated to honor BIC's Cristal ballpoint pen – of which more than 100 billion pieces have been produced since 1950. A unique campaign that manages to combine digital penmanship and demographic data from all around the world in a single physical typeface. On theuniversaltypeface.com we're collecting the handwritings of p ...
McDonald's: Surprise Alarm
Set your alarm for the morning, or set it for the evening! McDonald's® Surprise Alarm App will reward you at any time of the day. (https://www.mcdonalds.com)
Jaagore - Push the Pin
Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
BGH - My home is an oven
During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creative ...
P&G Muti-Screen campaign with Messi is Head & Shoulders above the rest
Head & Shoulders wanted to generate awareness & engagement of the new Head & Shoulder Mentol Fresh version recently re-launched with the brand's ultimate celebrity endorser, soccer superstar, Lionel Messi. In that context Microsoft as content partner generate a multi-screen platform called "Rumbo 2014" w ...
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
Samsung Power Sleep - Do good while you are sleeping
Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply set ...
Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
...
