Tags: Industry: Advertising,HealthcareCompany: Samsung GroupAgency: CheilCountry: AustriaPrize: Ad Stars Awards,Clio Awards,DAD Awards,Spikes AsiaYear: 2014Language: EnglishTopics: Service Marketing
Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply setting the alarm, users agree to donate their idle CPU power to research labs, helping them perform scientific calculations. (http://creativecriminals.com/)