Johnson & Johnson: Hello My Name Means
The "Hello my name means" is an App that provides a compiled statistical data on names. This information is extracted from Internet sources such as websites, social networking and other apps. The App intends to help moms and dads who want to check this kind of data before choosing the name of their future baby and also to everyone who have any interes ...
GOOGLE Nightwalk Case film
Google Night Walk is a digital, interactive version of one of Julie de Muer’s favorite audiowalks. Users are taken via Google maps on a guided tour through the back alley of Cours Julian in Marseille. The film and experience immerse users in the sounds and culture of Marseille using the latest Google technology. (https://www.72andsunny.com/)
Cannes Lions 2014 Winner / 3M - Petrifilm - 500 Nanometers Mail (Maruri Grey)
Las personas que trabajan en laboratorios pasan un tercio de su vida mirando por un microscopio, así que decidimos sorprenderlos mientras utilizan este instrumento. Utilizando tecnología láser imprimimos un texto de 500 nanómetros, que es equivalente al tamaño de una bacteria, así que solo podía ser leído utilizando un ...
Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina)
Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
Cannes Direct. GP a The Magic of Flying di OgilvyOne London per British Airways
‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)
TNT "Dallas" Gas Station 2014 Cannes lion gold
To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to it ...
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
EFFECTIVE MICROORGANISMS CALENDAR - EMRO Asia Cannes Lions 2014 Winner
Effective Microorganisms (EM), a green innovation, is a liquid-form of a combination of useful regenerated microorganisms consisting of Yeast, Photosynthetic Bacteria and Lactic Acid Bacteria. It creates a synergy among microorganisms and larger forms of life including livestock, plants, pets and people without using chemical ...
ANZ GAYTMS - ANZ Cannes LIons 2014 Winner
GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to ce ...
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil)
Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
ETERNAL SEAT- MEDIA CANNES LIONS 2014
With the help of Maruri Grey Ecuador, the Ecuadorian Football Association Safety Committe disabled permanently one seat at the stadium for each fatal victim caused by violence in the last years. In its place we installed a chair resembling a tombstone as an "Eternal Seat". (http://grey.com/)
GT RIDE Case Study
Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
TERRE DES HOMMES NETHERLANDS - SWEETIE case study
Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to ...
WestJet Christmas Miracle case study 2013
With flights and airports at capacity, travelling in December can be a drag. Looking to bring excitement and cheer back to Holiday travel, Canada’s preferred airline, WestJet, brought joy and happiness to WestJet guests, employees, charitable partners, and media by creating and sharing a first-of-its-kind “real-time giving” experience. WestJet delig ...
COLGATE PALMOLIVE - CAVITIES ATTACK AT NIGHT
Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print th ...
Cannes Lions 2014 Winner / Nature's Garden - Hepalive (Maruri Grey)
Scientists discovered that the liver produces a substance called Glucocorticoid that regulates your emotions. So the organ that controls your feelings is your liver, not your heart, despite what you've been led to believe. Maruri Grey Ecuador re-recorded famous songs that used the word heart, and replaced it with the word liver ...
Cannes Lions 2014 Winner / Magistral Medical Examination (Grey Argentina)
Por primera vez hicimos a los hombres protagonistas. No sólo haciéndolos lavar platos, sino también demostrando que al hacerlo no corren ningún tipo de riesgo médico. (http://grey.com/)
Cannes Lions 2014 Winner / Multicebrina - Having a Good Memory Has Its Benefits (Maruri Grey)
MultiCbrina es un suplemento natural que avuda a mejorar la memoria y para demomstrar que una buena memoria te da beneficios desarrolamos una serie de cuñas en las que se comunicaba que podìas ganar automaticamente un premio si eras capaz de memorizar una URL. Una URL larga, muy, pero muy larga. (http:/ ...
Sound of Honda/Ayrton Senna 1989' - Cannes Lions 2014
The "Sound of Honda" was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna's 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand's "Internavi" telemetry navigation system, first launche ...
