Tags: Industry: Advertising,No ProfitCompany: Ecuadorian Football AssociationCountry: EcuadorYear: 2014Language: English,SpanishLevel: Market level - Changing the placeTopics: Social Marketing
With the help of Maruri Grey Ecuador, the Ecuadorian Football Association Safety Committe disabled permanently one seat at the stadium for each fatal victim caused by violence in the last years. In its place we installed a chair resembling a tombstone as an "Eternal Seat". (http://grey.com/)