Tags: Industry: Advertising,TelevisionCompany: Time Warner Inc.Agency: GreyCountry: United StatesPrize: Cannes Lion Prize,One ShowYear: 2014Language: EnglishTopics: Street Marketing
To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to its knees. (http://grey.com/)