Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert. (http://rethinkcanada.com)
WestJet Christmas Miracle case study 2013
With flights and airports at capacity, travelling in December can be a drag. Looking to bring excitement and cheer back to Holiday travel, Canada’s preferred airline, WestJet, brought joy and happiness to WestJet guests, employees, charitable partners, and media by creating and sharing a first-of-its-kind “real-time giving” experience. WestJet delig ...
