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Desert Roulette

Desert Roulette

Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert. (http://rethinkcanada.com)

 

Tags: Industry: Airlines
Company: WestJet
Agency: Rethink
Country: Canada
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Seat special
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Brand Marketing