Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert. (http://rethinkcanada.com)
Mitch Joel (born in May, 1971) is a journalist and publicist. He is president of Twist Image, a digital marketing agency and president and a founding partner of Distort Entertainment.
Sarah Zeldman is a highly experienced professional in the fields of technology, online marketing and social media management. Sarah’s business consulting expertise has been instrumental in helping business owners and entrepreneurs realize their goals of increasing sales by utilizing her proven strategic online marketing campaigns.
Malcolm T. Gladwell, CM (born September 3, 1963 in Fareham, Hampshire, United Kingdom) is a Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books. All books were on The New York Times Best Seller list.
Calgary Zoo 2011 Annual Report
When the Calgary Zoo needed a design for its 2011 annual report, we used the opportunity to showcase the organization’s conservation efforts. (http://ideasthattrigger.com)
A Personal Apology (Just for you)
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of un ...
Molson Canadian Beer Fridge - Scan Your Passport
Molson constantly fields requests from Canadians coast to coast wanting the Beer Fridge in their homes, their cottages and at their events. Requests have come from Ireland, L.A., Nashville and Belgium. The Canadian Embassy in Paris asked for it, our Ambassador in Washington wanted it for Canada Day celebrations. This is exactly the c ...
Missing Kids Stamps
Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge.
Link to full case: http://www.loweroche.com/our-work/missing-kids/
Free coffee campaign
It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
WestJet Christmas Miracle case study 2013
With flights and airports at capacity, travelling in December can be a drag. Looking to bring excitement and cheer back to Holiday travel, Canada’s preferred airline, WestJet, brought joy and happiness to WestJet guests, employees, charitable partners, and media by creating and sharing a first-of-its-kind “real-time giving” experience. WestJet delig ...
Reactvertising™
Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you're reacting too slow? (http://www.johnst.com/)
HP's ePrint Live Cannes Case Study Video
A two hour live streamed comedy show and video series on YouTube and Facebook, with skits based on viewer suggestions sent in via ePrint, technology that allows you to print using a mobile device. Anticipation was driven by live event, media relations, and social influencer campaign. (https://www.youtube.com/)
