Tags: Industry: BeverageCompany: Molson CanadianAgency: RethinkCountry: CanadaYear: 2013Type of content: Video case studyLanguage: EnglishTopics: Brand Marketing
Molson constantly fields requests from Canadians coast to coast wanting the Beer Fridge in their homes, their cottages and at their events. Requests have come from Ireland, L.A., Nashville and Belgium. The Canadian Embassy in Paris asked for it, our Ambassador in Washington wanted it for Canada Day celebrations. This is exactly the cultural impact we hoped to achieve and a sign the campaign has tapped into powerful emotions in Canadians, no matter where they are. (www.rethinkcanada.com)